When you shop Mosinee, WI and Mosinee area stores you will find business owners are well informed about their products and know what they are selling.  Because they know their customers, they can easily adjust their inventories to include the goods and services local people want to buy.  It seems obvious that we do business where we perceive we receive the best value for our time and money. Perceptions, however, are not always accurate when we are lacking some of the essential information for fully informed decisions.  When asked to name our favorite restaurant, cafe, or shop, we almost always cite a unique local business.  We embrace the idea of distinctive businesses with local character, but often forget their survival depends on our patronage.  Experts agree—shopping locally is the best way to show pride in a community and help protect the businesses that make a community unique.